St. Croix, parent company to St. Croix Rod, SEVIIN Reels, St. Croix Fly, Rod Geeks, and the St. Croix Factory Store, has announced the promotion of Ryan Teach to Vice President of Product and ...

The Bass Fishing Hall of Fame welcomed five new members Thursday evening during its annual induction ceremony at the White ...

Whitewater Fishing’s upgraded TORQUE 7.4V Heated Vest is in stock and shipping to dealers ahead of late-season open water and ...

DAIWA introduces the ultra-compact RS 500, delivering durable, highly accessible foundational spinning gear at a sharp price ...

As anglers dive deeper into swimbait techniques, fish are becoming accustomed to seeing traditional side-to-side glide bait ...

Powerful vibration, a heavy-duty top hook & weed guard design gives saltwater anglers a more versatile bait for a wider range of saltwater fishing scenarios.

As we celebrate the 250th anniversary of the Declaration of Independence, the Clark family comes to mind. A father and ...

Would you rather haul a five-pound walleye up from the nearby reservoir on a downrigger or would you rather have the same ...

What makes the Z-Man® PrawnstarZ™ the go-to is how convincingly it delivers one: hand-painted realism, legs and tail that come alive on the fall, and 10X Tough durability that holds up fish after fish ...

Shakespeare is expanding its lineup of accessible fishing gear with the new Navigator Series, a versatile collection that combines style, practical features and an approachable price. From first casts ...

Whether you're heading back to school, packing for a day on the water, or gearing up for your next adventure, Gill's new ...

DAIWA’s new SALTIGA FROTHER 170F combines surface popping power and subsurface turmoil to trigger explosive saltwater strikes ...