Shuting Qiu designs Hennessy bottles, LVMH partners with CIIE, and Casetify taps League of Legends’ IP ‘Arcane.’ ...

In-store experiences must be treated as paramount, as they are the most visceral representation of the brand’s ethos.

Tmall dominated, driving record beauty sales via its 88VIP program and livestreaming strategies.

A celebrity-influenced consumer base, immersive retail experiences, and strong social media engagement are propelling growth.

Is luxury in the midst of a recalibration? With more luxury giants reporting flagging sales, the focus could shift further from aggressive expansion to cutbacks and acquisitions.

As Chinese consumers demand localized, innovative marketing, global beauty brands must adopt bold tactics or risk losing to ...

Marking 60 years of Sino-French relations, the Comité Colbert exhibition in Shanghai showcases the rich dialogue between ...

Defying the broader luxury slump, the LVMH-owned brand stands out as an exception, thanks in large part to its China strategy ...

Luxury brands revise China strategy amid slowdown Businesses delay openings and close stores as conditions mirror 2014’s ...

Brands are embracing café culture, collabs, art installations, and pop-ups to engage a young, style-savvy audience as sales ...

Platforms like Douyin and Pinduoduo are revolutionizing China’s e-commerce through content-driven, interactive shopping ...

From changing notions of value to Gen Z’s demand for unique travel experiences — here are the key trends that will define ...