NRF’s 2026 Halloween survey found consumers plan to spend an average of $115.14 per person this year — $13.5 billion in total — even as 79% expect tariffs to push prices higher. Fall is here, which ...

Addressing ORC requires collaboration between retailers, law enforcement, prosecutors, community leaders and legislators, with action needed at local, state and national levels. Learn more. As ...

“Supported by low unemployment and steady wage gains, households remained budget-conscious but took full advantage of back-to-school promotions to stretch their dollars." NRF President and CEO Matthew ...

There was one consistent message from retailers across Europe: artificial intelligence has shifted from experimentation to deployment across merchandising, pricing, logistics, training and customer ...

Matt Beall, chairman and CEO of Bealls Inc., reflects on 110 years of family legacy, cultural evolution and the future of off-price retail. As a fourth-generation leader, Matt offers a rare look ...

National Retail Federation interviews with small retailers show that supplier costs, tariffs, freight expenses and customer demand all influence the prices consumers see at checkout. Small retailers ...

Check out NRF's Halloween headquarters for more insights on how consumers are celebrating, shopping and spending this Halloween. Halloween is no longer just one spooky night in October. NRF vice ...

This month’s spotlight features Ella Livington, founder of Cocoa Asante, a Chattanooga, Tenn.-based producer of premium Ghanaian-sourced chocolate. Tell us the story of how your business started. What ...

NRF forecasts that retail sales in 2026 will grow by 4.4% over 2025 to $5.6 trillion. Browse frequently asked questions about NRF's annual retail sales forecast from 2026 to learn more about how the ...

What is NRF forecasting for total retail sales in 2026? NRF forecasts that retail sales in 2026 will grow by 4.4% over 2025 to $5.6 trillion. The 2026 sales forecast compares with 3.6% average annual ...

The National Retail Federation’s annual 2026 Halloween consumer survey conducted by Prosper Insights & Analytics shows consumer spending on Halloween is expected to reach $13.5 billion this year.

Unlike Census Bureau estimates, the Retail Monitor is powered by real, anonymized credit and debit card transaction data, offering timely and reliable insights without the need for monthly or annual ...