NBA jersey partnerships are increasingly evolving, with Phoenix Suns, Brooklyn Nets and Philadelphia 76ers unveiling multi-year agreements.

Adobe has partnered with the NHL to develop AI-powered experiences, bringing together Adobe’s creative and customer ...

Eager to level the series, the West Indies will once again square off against India in the second ODI tomorrow at 2 PM in ...

Oakland University Athletics has appointed sports marketing and media company Van Wagner as its exclusive multimedia rights partner.

Infront Sports & Media has been appointed worldwide lead agency for marketing rights by ITTF, in an eight-year agreement covering WTT.

The Premier League is all set to bring a first-of-its-kind fan experience to Mumbai in October at GamingCon Bharat.

Aspect Sports has signed Aman Sehrawat as its first-ever sports brand ambassador, entering into a multi-year association.

Bisleri has renewed its partnership with IRF, continuing as the hydration partner of the F4 Indian Championship and IRL for ...

Cricket Australia has strengthened the commercialisation of its cricket ecosystem by appointing Decimal Data as its betting ...

Khel Now and Cricketaaa have formed a strategic alliance to enhance cricket storytelling and connect audiences globally.

The national governing body for Rugby in Australia, Rugby Australia has announced a sponsorship extension deal with the British multinational confectionery brand, Cadbury. The deal has prolonged the ...

JetSynthesys has signed a MOU with MIXI, Inc. to explore opportunities for deal in gaming, esports, digital entertainment, and marketing.