“Wear Your Best Life” builds on last year’s “Give Us the Finger” campaign, which centered on the index finger and emphasized ...

That’s right, boys and ghouls. After a 30-year absence, the Crypt Keeper, along with his original voice artist, John Kassir, ...

The retailer is launching Express Pickup, a new feature in its app where customers can reserve items for curbside pickup in ...

At the time, news of the offer was enough to have national headlines declaring that Gronk was asked to put his “tight end” on ...

Stars like Sydney Sweeney and Kylian Mbappé are increasingly becoming shareholders in the brands they promote, and sharing the risks that come with it.

Two of the network’s executives behind its long-running success, Meade Cooper, executive vice president of primetime ...

Growing up in the small Ontario town of Port Elgin, Grant Cleland said playing hockey was simply “part of the culture.” The ...

ADWEEK’s Brand Genius Creators, a spinoff of our decorated Brand Genius program, recognizes standout social media creators ...

Paid media aside, Nutella got an organic viral moment in April when a jar of the hazelnut spread was filmed floating inside ...

As AI erodes trust and traffic online, marketers are rediscovering the value of out-of-home advertising—even as consumers have fewer ways to escape it.

Despite the rise in AI, some advertisers are wary of having agents control ad buys, specifically when it comes to execution ...

How being good at being human, and connecting with other humans, has always mattered most and will only matter more in the ...