We’re warning parents and carers to be on high alert for online ads promoting baby products that claim to help with colic, reflux, sleep and soothing, after finding ads that promoted potentially ...

As the evenings close in and Autumn approaches, it’s nearly that time of year for bonfires, sparklers, pumpkins, witches and ghouls. But don’t let a complaint about your ad give you a paranormal ...

The ASA has ruled against ads aimed at new and expectant parents. In particular, marketers should take care to ensure that ...

With International Day of Older People on 1 October, we take the opportunity to celebrate older people, but ask “is UK advertising doing the same?”.

Find out how to check up on a complaint you've already made or complain about the ASA. Submit an online enquiry if you are a journalist with a media question, including to request access to embargoed ...

Who do the UK ad rules apply to? The UK advertising rules (known as the ‘CAP Code’ and ‘BCAP Code’), apply to businesses based in the UK and everyone who markets or advertises their business in ‘UK ...

Before advertisers can make medicinal claims in their ads – a claim that a product can treat or prevent disease, injury, ailment or adverse condition - they must be sure their product is classified as ...

This guidance supports users of the UK Advertising Codes to understand how the Advertising Standards Authority (ASA) is likely to apply rules, which reflect restrictions on the advertising of less ...

This Enforcement Notice provides guidance about ads placed by lead generation companies and licensed insolvency practitioners which ultimately advertise services for individual voluntary arrangements ...

A VOD ad, paid-for YouTube and TV ad for Innocent drinks, seen in May 2021: a. The TV ad featured an animation in which characters sang a song with the lyrics: “We’re messing up the planet. We’re ...

A poster and digital billboard ad, for ELFBAR e-cigarettes, seen in London in late July and early August 2023: a. A poster on the side of a bus stated “RECYCLING FOR A GREENER FUTURE GreenAwareness” ...

Today, the Committees of Advertising Practice (CAP) have published the outcome of their consultation on rules and guidance to implement new legal restrictions on advertising food and drink products.