As the FIFA World Cup concludes, the most enduring marketing lesson lies not in record audiences, but in how football builds anticipation, rituals and communities long before the first whistle.

The Publicis chairman and chief executive spoke to Campaign following the group's latest results, in which it revealed the addition of more than 2,300 new roles.

Senco Gold & Diamonds has launched a campaign encouraging consumers to wear lightweight jewellery as part of everyday moments rather than reserving it for special occasions.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

As audiences continue to fragment across screens, CTV has become a critical extension to traditional TV campaigns.

Eyeline Studios’ India launch underscores the streamer’s deeper investment in the AVGC ecosystem as production technology, talent and advertising reshape the streaming economy. The addition ...

Gupte had stepped down from his role as president, client solutions, WPP Media South Asia, in January, bringing to a close a nearly 15-year-long association with the network.

Marketing must reimagine what’s possible with AI, not simply layer AI on top of what already exists: Gabie Boko. NetApp’s CMO opines that the effectiveness of any AI-led marke ...

Job cuts are part of CEO Cindy Rose's Elevate28 strategy. by Shauna Lewis ...

Girish Balachandran, founder at On Purpose, says PR must move from supporting integrated campaigns to leading them if it wants greater recognition on the global stage.

Cannes proved everyone's getting on the experiential train. Not everyone should be driving it. Brands don't need more experiences; they need better ones. by Rob Pryce ...

The CEO said clients and investors have fresh appreciation for value of agencies, and he also discussed why his family has taken majority control of French agency group.