Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.
Asking data analytics people to work out what the numbers actually mean is perilous, because they tend to have no practical connection to the real world.
The biggest pitch of 2012 could be the most intriguing too. Chances are that a few trips to country boltholes have been scrapped this weekend, to be replaced by unpaid ...
Hotel brand Holiday Inn has launched its 'Summer of Smiles' programme in the US this month, featuring scholastic events targeting children and families.
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Mark Lund

Now and former COI chief executive, ...
ITV, Goodstuff, MG OMD and Global are among those shortlisted more than once across three Ruby anniversary categories.
Van Outen quits Capital Radio half a year early. LONDON - Capital Radio breakfast co-host Denise Van Outen is quitting only five months into her 12-month contract because she is f ...
Luxury fashion house Burberry celebrates its 170-year anniversary with a selection of portraits bringing together 170 individuals across London, New York, Seoul and Shanghai.
As Andy Burnham takes to the stage for his keynote at the Labour Party conference, it’s worth examining the “publican” approach to brand-building that has helped get him there.
Nyetimber, Musto and Fever-Tree activate at Cowes Week. A host of brands have been brought to life at Aberdeen Asset Management Cowes Week on the Isle of Wight. by Ch ...
We are facing Adblockalypse now, says Jed Hallam, head of digital strategy at Mindshare UK, and agencies and brands need to take action before it's too late.