Snickers brings its hunger platform into Twitch, prompting sports fans to rethink heated chat messages before they post ...

Cristina Pastore tested PUCPR’s Humanitas Code after an AI assistant invented work she had never done. Her lesson for ...

Meta's Muse for Small Business connects marketing, commerce, finance and collaboration tools while keeping publishing, ...

Mirror Mix shows how e.l.f. is using rising artists and cross-platform distribution to deepen its entertainment strategy.

The AppLovin-Unity dispute puts ad-quality SDK data access, downstream reuse and model training under scrutiny as mobile ad ...

Instagram Live partnership ads let brands amplify creator livestreams as paid media, making permissions and media planning ...

KFC uses fictional boyband nostalgia to turn a chicken tender relaunch into entertainment while keeping product upgrades ...

Amazon Ads Agent unifies sponsored, display, video and audio buying, raising new questions about control, transparency and ...

Jessica Wijaya explains how Indonesia's product AI conversation moved from tool discovery toward agent integration, with ...

Fisher & Paykel is connecting AI discovery, service and commerce as customers increasingly research brands through ...

The Laughing Cow removes its mascot’s smile to turn a familiar brand asset into a social and packaging cliffhanger.

LiveRamp is extending its ChatGPT Ads partnership from measurement into first-party audience activation across 11 markets.