This holiday season, McDonald’s Netherlands tried something bold, flipping the traditional festive cheer on its head with an ...

The LEGO Group has appointed former dentsu Creative Singapore managing director Fiona Huang as its business partner director ...

As Singapore’s media agencies look toward 2026, the focus is on balancing speed, scale, and impact in a landscape transformed ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Spotify has unveiled its 2025 Wrapped campaign, transforming users’ listening habits into a global cultural moment.

Gen Z is rewriting the rules of online engagement, turning away from fast, chaotic content in favour of slower, more ...

Valerie Madon has stepped down from her roles as chief creative officer for Asia Pacific and Singapore at McCann Worldgroup, ...

Lazada has unveiled a new membership programme designed to move beyond traditional points-based rewards and elevate the ...

Footwear retailer Bata has expanded the remit of its head of marketing for Malaysia, Iman Zulkifli, to also lead Singapore in ...

Gardens by the Bay has partnered with Hasbro to unveil “My Little Pony: Petals of friendship,” a limited-time showcase at ...

CHAGEE is celebrating the holidays with a playful collaboration featuring Sanrio’s Tanned Hello Kitty, inviting fans to pause ...

FairPrice Group’s strategic entry is to fundamentally challenge the model by positioning its network as a “collaborative ...