Discover why relying on external email benchmarks can mislead B2B marketers, and learn how best to use external benchmarks ...

Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.

Artificial Intelligence - Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, ...

Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

Marketing Strategy - In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real ...

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The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.

Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011 (that's the same proportion as in 2010), according to a study ...

Most marketers say it takes between one and six hours, on average, to create a piece of content. Check out what types of content they create most - and the frequency of content creation.

Loyalty rewards programs increase customer engagement and retention. Here is a 5-step loyalty program promotion process that leads to fiercely loyal customers.