Panda Express is expanding its Roblox and Fortnite marketing after campaigns boosted brand awareness and purchase intent.

Retailers are taking different approaches to AI shopping agents, balancing wider access with control over data, loyalty, and ...

Different generations have varying shopping habits with changing retail trends only adding to the contrasts in how consumers discover, research, and purchase products. At the heart of evolving trends ...

Almost half (49.6%) of all internet traffic in 2023 was driven by bots – a 2% increase from the previous year, marking the highest level since cybersecurity firm Imperva began monitoring in 2013. This ...

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...

Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms of the deal were not disclosed.

Previsible said Google remains the main surface for AI-influenced brand discovery, even as ChatGPT dominates measurable referrals from standalone AI assistants. The AI discovery agency released the ...

After a long period of economic stagnation, a study of almost 2,000 decision-makers has found that 67% of businesses have no marketing action plan, and more than half don’t even have a business plan.

Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores, marketplace, online channels and retail media. With such a large customer ...

Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” ...

Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has ...

OpenAI is expanding advertising across ChatGPT, but marketers using the platform say its campaign tools remain limited compared with those available from Google and Meta. The question is not only ...