Lauren Spearman is the co-founder of Careering, a careers platform “for people who feel like their careers have gone a little ...

Sir John Hegarty on the possibilities of AI, the failings of market research and why he’ll be telling a few “home truths” at ...

Marketers are starting the process of moving AI use from generating efficiencies to building effectiveness - but measurement ...

B2B marketers need to rethink how they measure search as AI changes the way buyers discover, research and evaluate brands, ...

Outside candidates have landed the most senior marketing roles in the last year, according to the latest Marketing Moves report from Pearlfinders.

Outside candidates have landed the most senior marketing roles in the last year, according to the latest Marketing Moves report from Pearlfinders.

All the latest news, opinion and analysis on changes in consumer behaviour and market trends.

Brands that can show both local and global relevance are more likely to win when it comes to ranking high in AI search, according to research from Trustpilot.

The IMF expects China to grow 4.6% this year and India 6.4%, versus 2.3% in the US, 1.9% in Australia and 1% in Britain.

Brands that can show both local and global relevance are more likely to win when it comes to ranking high in AI search, ...

As AI further embeds itself in the buying journey, marketers need to learn how to maintain a strong relationship with their customers or face being left behind.

Macmillan Cancer Support wants to move from being a brand that is known to a brand that is known well as it looks to put fairer cancer care on the public agenda.