The Very Group has appointed as Beckie Crane-Stanion as its new marketing director. At Very Group, which operates Very and ...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
The framework is intended to help marketers choose the right model to manage, measure and scale creator marketing.
News that BrewDog has put itself up for sale shows a brand in distress, but there are lessons to be learnt about the power of ...
Lauren Spearman is the co-founder of Careering, a careers platform “for people who feel like their careers have gone a little ...
Katie Matthews is a Reporter at Marketing Week.
From Catholic Church to useless research: Sir John Hegarty on where marketing is working and failing
Sir John Hegarty on the possibilities of AI, the failings of market research and why he’ll be telling a few “home truths” at ...
Marketers are starting the process of moving AI use from generating efficiencies to building effectiveness - but measurement ...
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of dedicated influencer marketing roles to a rallying call for the ...
A fifth of marketing leaders have already eliminated roles due to AI automation, according to Gartner.
B2B marketers need to rethink how they measure search as AI changes the way buyers discover, research and evaluate brands, ...
Holland & Barret’s latest ‘Back Your Body’ campaign has led to a steep uplift in ad awareness in just two weeks, according to YouGov’s BrandIndex. From launch day (9 April) to 19 April, advertising ...
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