Retail media has reached a new stage of maturity. But the biggest obstacle to its continued growth may have less to do with media than with the organizations managing it. Most brands now recognize ...

At Advertising Week New York 2026, advertising executives discussed connected TV, agentic AI, the creator economy and more.

At AWNY 2026, leaders from The Sims, Wizards of the Coast, Oreo and more discussed the power of gaming and music fandoms.

As preparations get underway for the 2028 Summer Games in Los Angeles, the International Olympic Committee (IOC) is embracing AI as a new operating model that spans multiple areas of its business.

Ad buyers poured more upfront ad dollars into streaming than linear TV for the first time this year, according to a new report, marking a major milestone in the transformation of television ...

In 2020, video game giant Electronic Arts placed advertisements into its fighting game EA Sports UFC 4 during “replay” moments. Branding in sports video games wasn’t new, but it largely came in the ...

The San Francisco 49ers are celebrating their 80th year in 2026 — nearly 180 years after the discovery of gold in Coloma, California, set off the Gold Rush. The NFL team was named after the fortune ...

Rhea also says that AI platforms becoming the point of purchase for consumers is “closer than you think, but not there by any means yet." The rise of AI agents is forcing a fundamental rethink of bot ...

Judging by how quickly the industry has become laser-focused on “outcomes,” you’d think CFOs have installed a watchdog in every brand’s marketing department, closely watching over the CMO’s shoulder.

Michael Kassan has had more than his fair share of pivotal moments in his working life. You might say deciding to exit a career as a tax lawyer for one in business was one such moment. Or how about ...

The Current is bringing you the latest news and high-profile interviews on the ground at Advertising Week New York.

Ari Paparo co-wrote the VAST spec, spearheaded the creation of the IAB Tech Lab, and later co-founded Beeswax, a bidder-as-a-service company acquired by Comcast in 2021. This episode covers the origin ...