Blue Origin is key to Amazon's ability to compete with SpaceX Starlink. Jeff Bezos has finally done it. He's finally reached space with an honest-to-goodness orbital-class rocket. Ten years ago, Bezos ignited a feud with SpaceX founder Elon Musk when his Blue Origin rocket company launched a suborbital New Shepard rocket to the edge of space and then landed it back on Earth.

The successful flight to orbit of the Amazon founder’s powerful rocket suggests it could grow into a credible competitor with Elon Musk’s SpaceX.

One of the key questions about Blue Origin is whether it will push toward full reusability with New Glenn. In 2021, Ars first reported on an effort codenamed "Project Jarvis" to develop a stainless steel upper stage that could be reused. The company even built a test tank, although the effort was eventually shelved.

While Jeff Bezos has spent $14 billion to achieve his first space launch, his billionaire rival has built a thriving business, mostly with other people’s money.

New Glenn’s maiden voyage ramps up an ongoing space race between Blue Origin and SpaceX, which were respectively founded the world’s two richest people. Bezos currently has an estimated net worth of $237 billion, while Musk’s fortune stands at $428.5 billion.

Flawed rocket launches by SpaceX and Blue Origin still leave both companies in position to dominate the space sector.

Blue Origin's NS-29 New Shepard rocket is expected to launch by late Jan. 31 after a delay if all goes well. Here's what to know

New Glenn, a multistage rocket named after John Glenn, the first American to orbit Earth, is the first Blue Origin rocket to reach orbit. That puts the company, founded by former Amazon CEO Jeff Bezos, in good position to join Elon Musk’s busy SpaceX brand as a major player in the cellular satellite industry and beyond.

It was a triumph for Jeff Bezos as his rocket ship, New Glenn, blasted off. The Amazon founder watched from the control center as Blue Origin employees across the nation celebrated. It's the first successful rocket launch from Bezos' company.

Jeff Bezos, the second richest man in the world, successfully blasted off a 320-foot-tall rocket ship made by his Blue Origin company from Cape Canaveral, Florida, in the early hours of the morning. It made the company the first to successfully reach orbit on its first launch of an orbital-class rocket.

The biggest significance of Blue Origin getting New Glenn off the ground, you see, is that now it can begin flying Kuipersat internet satellites to orbit for Amazon (NASDAQ: AMZN). To help make ...

Jeff Bezos’ Blue Origin LLC stunned the space industry this week, launching a brand-new rocket taller than the Statue of Liberty into orbit on its first try.