Starbucks customers should brace for another drastic change. However, shortly after the company revealed its latest sales performance, its CEO doubled down on another major change
Plus, with 16,000 U.S. locations, there's a Starbucks on just about every corner. There's a reason you pass so many Starbucks on your daily commute. Starbucks deliberately cluster
“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both beverages and food SKUs by the end of fiscal year 2025,” Niccol shared Tuesday during Starbucks’ quarterly earnings call, per Axios.
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit. Starbucks says folks must have their first beverage served in a ceramic mug, glass or personal cup — no disposable vessels — to receive free refills.
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve milk and sweeteners bar.
Starbucks CEO Brian Niccol outlined the plan on Starbucks’ earnings call this week, saying the company will make a “roughly 30% reduction” in both beverages and food. While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN.
Starbucks CEO Brian Niccol announced plans to scale back the company's food and beverage offerings by 30% as part of a restructuring effort.
Here's what we know about the menu changes. Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% reduction in both beverage and food items by the end of the 2025 fiscal year, which closes on June 30.
Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold.
In a Tuesday earnings call, Starbucks CEO Brian Niccol said the coffee giant will cut 30% of its menu offerings this year as it streamlines service.
Starbucks is scheduled to report earnings after Tuesday's close. Here's a closer look at what the Street expects from SBUX.