Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime ...

Cracker Barrel first announced on Aug. 19 that it was updating its logo, removing the iconic man seated next to the wooden barrel. The logo was met with online backlash, even sparking a response from ...

Did something feel…off about the whole Cracker Barrel debacle to you? Did you, in the midst of the endless stream of outrage directed at the Southern country-style restaurant, pause and think, ...

Cracker Barrel faces declining traffic and flat-to-negative revenue growth, with 2026 guidance projecting further drops in both customers and adjusted EBITDA. CBRL canceled its costly restaurant ...

Cracker Barrel is highlighting a series of changes the restaurant chain has implemented in the wake of aggressive backlash from customers in recent weeks, ranging from a throwback in biscuit ...

Cracker Barrel isn’t done making headlines. The American restaurant and gift store chain — formally known as Cracker Barrel Old Country Store, Inc. — announced Tuesday that it will no longer remodel ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Cracker Barrel CEO Julie Felss Masino was spotted throughout the day on Thursday in Tennessee, marking the first time the executive has been pictured in public since the restaurant chain’s ...

FIRST ON FOX: Cracker Barrel confirmed it had removed the Pride section from its website and claimed it made changes to its business resource groups, in a statement obtained exclusively by Fox News ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of leadership, culture & equity in business. Cracker Barrel decided to go back to its existing logo after ...

"We said we would listen, and we have," the company said in a statement Tuesday. Cracker Barrel said Tuesday it will be going back to its old logo, amid a public backlash to the restaurant and country ...