Basketball shoes have evolved significantly since their inception. Initially designed for performance, these shoes have transformed into a fashion statement and a means of personal expression for ...

Adidas has been known for its innovative and sometimes provocative advertising campaigns, and this latest one is no exception. The ads featuring Anthony Edwards have been powered by the slogan ...

Shoes are deeply rooted in basketball culture. NBA stars have long donned signature shoes as a way to market themselves, ...

Anthony Edwards and Adidas are sending shots at the competitors with the help of legendary comedian Katt Williams.

Shai Gilgeous-Alexander and Anthony Edwards have an off-court feud brewing originally appeared on The Sporting News. Add The ...

Anthony Edwards dropped a brutal dig at reigning MVP, Shai Gilgeous-Alexander, in the latest commercial for signature ...

While no players debuted new models, there were plenty of popular sneakers in player-exclusive and general-release colorways.

From Hindi lettering to taash designs and artist collabs, Indian brands are spinning India’s own sneaker story. ‘Indian ...

Brand Trends Principal brands include Nike and Adidas. Other brands include Puma, Converse, VF Corporation’s brands (namely ...

NKE and ADDYY's face off in a global race is shaped by digital shifts, bold branding and evolving consumer trends.

With the start of a 2025 NBA season this week, it’s once again time to take a look at which player has the best current ...

The long-awaited performance sneaker is here this week alongside new pairs from AURALEE x New Balance, NEIGHBORHOOD x Y-3, ...