As agentic advertising gains momentum, publishers now face a familiar quandary in a new form. The promise of agentic advertising is appealing. If software can automate planning, packaging, forecasting ...

As AI moves from making ads to making media decisions, the industry is grappling with how far to let agents go—and who gets ...

X, which builds agent-to-agent infrastructure for advertising, today announced a $5 million Series A led by Chicago Ventures and the acquisition of Compliant, the media quality and governance company.

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Time has begun serving ads to AI agents. Ally Bank and Project Management Institute are among the first buyers. Strange as that sounds, it’s also logical. To understand why, it’s important to go back ...