AI agents are being deployed in the millions by marketers. Consumers are going to get their own agents, too. Marketing and AI are getting married, and it’s a shotgun wedding. Marketing technology ...

Here's how AI agents can help companies scale marketing by combining skills, tools and context into an agentic marketing ...

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Apple, Amazon, Google, Microsoft, Meta and others are racing to build and release AI agents that will discover, search, and purchase products and services for consumers. This means advertisers will ...

X, which builds agent-to-agent infrastructure for advertising, today announced a $5 million Series A led by Chicago Ventures and the acquisition of Compliant, the media quality and governance company.

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what you need to know.

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Faced with bots immune to traditional marketing tactics, marketers are racing to win them over with logic and data.

A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence ...

WPP Media, Butler/Till, MiQ and others today announced they are working with supply-side platform PubMatic to launch its new agentic operating system designed to drive autonomous, agent-to-agent ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

PubMatic, an advertising tech company delivering digital advertising performance, today launched PubMatic AgenticOS, an operating system to orchestrate autonomous, agent-to-agent advertising across ...