Personalization has become the cornerstone of all online experiences. At the heart of every great marketing campaign is human connection. Even in our chronically online world, consumers (perhaps more ...

Automation was the only investment area that showed growth since the last survey, with 17% more marketers identifying it as crucial. Despite the growing importance of AI and automation, 86% of ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Looking to improve your job prospects in 2025?

Last year, marketers were given a masterclass in adaptability. Trust in social media eroded further, with a staggering 81% of consumers expressing concerns about misinformation, as revealed in ...

If 2024 felt like the year of weir d for consumer brands with spider donut smut, pretzel perfume, and hot sundae-flavored sparkling water, get ready. Marketing campaigns will likely only get weirder ...

This Acquisition Strengthens VCI Global's Digital Marketing Capabilities While Enhancing the Company's Presence in the Singapore MarketKUALA LUMPUR, Malaysia, Jan. 23, 2025 (GLOBE NEWSWIRE) -- VCI Glo ...

A twist in the use of generative AI consists of an AI persona pretending to be you, selling you or scamming you. You sell or ...

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

The world of social media is constantly evolving, and 2025 promises to bring more changes than ever before. As we look ahead, ...

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was ...

AI has been the hottest topic since OpenAI released ChatGPT. And why not? It has made many things much easier. From keyword ...

The brand is also focusing on product R&D as a big business driver.