Personalization has become the cornerstone of all online experiences. At the heart of every great marketing campaign is human connection. Even in our chronically online world, consumers (perhaps more ...

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

Automation was the only investment area that showed growth since the last survey, with 17% more marketers identifying it as crucial. Despite the growing importance of AI and automation, 86% of ...

AR, VR, and spatial computing should remain on an upward trajectory in 2025; the market was valued at $86.52 billion in 2022 and is expected to reach $407.20 billion by 2030.

The world of social media is constantly evolving, and 2025 promises to bring more changes than ever before. As we look ahead, ...

Last year, marketers were given a masterclass in adaptability. Trust in social media eroded further, with a staggering 81% of consumers expressing concerns about misinformation, as revealed in ...

The corporate ladder? Gen Z is building their own elevator. As the first truly digital native generation enters the workforce ...

Diesel Labs blends generative AI chat with big-data analysis to create synthetic focus groups for marketing teams - ...

Techopedia interviews Jen Wong, Chief Operating Officer of Reddit, about how the company has adapted over 19 years — and how ...

In 2025, brand marketing isn’t just about pushing products or services anymore. It’s all about creating authentic, ...

In 2025, storytelling will be even more crucial for differentiating companies in the market and forging connections with ...