Apple is preparing to open a new Apple Store location later this month, and has released a custom wallpaper for download to ...

Learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience.

Subscribe to The Who What Wear Podcast on Apple Podcasts and Spotify ... past few years of hyper-minimalism and really stark ...

I like the way the summaries handle some of my Apple Home notifications — like when I read “Garage changed status multiple ...

After watching so many logos from the ’80s, Petrenjko says that reinterpreting current branding comes naturally to him. “I usually start by creating a few concepts in Illustrator and, as I design, I’m ...

Initially spotted by Brad Lynch on X, Apple has recently listed a new Belkin Head Strap for Apple Vision Pro, one that looks ...

Which is exactly where the best rebrands come in. Rebranding has the power to breathe new life into established names, ...

With the release of macOS Sequoia 15.1, Apple finally made Apple Intelligence available to Mac users. This platform brings Writing Tools, notification summaries, a redesigned Siri, and so much more.

Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

While Apple’s new design gives this year’s standard iPhone models an aesthetic that makes them once again feel like a full part of the family, the most significant area where Apple has brought ...

Born in the ’80s at the beginning of Seattle’s rock-music renaissance, the grunge aesthetic didn’t truly blossom until the early ’90s. But before it became a full-fledged fashion phenomena ...

It is now, though, so we asked Pamela Chen, Apple’s Chief Aesthetics Scientist for Camera and Photos, to explain the distinction between filters and Photographic Styles. She told us there are ...