Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Cos Mingides is co-founder and head of effectiveness at True and authored the inaugural Best B2B award-winning paper at the ...

At GIJC25, reporters explained how remote sensing, open source verification, and visual forensics are now central to covering ...

Industry executives say it is a game of perception, with a combination of incentives and risk aversion being key factors for ...

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations ...

AI search often shapes brand choice without a click, leaving its impact to appear later in direct traffic and branded ...

Consumers are increasingly relying on AI models such as ChatGPT, Gemini, and Perplexity for guidance, advice, and ...

Climate lawfare groups are misleading the judiciary, and attempting to “train” judges to think the “right way” about climate ...

Meta Platforms, Inc. shows strong ad revenue and AI-driven efficiency with a 1.2 forward PEG ratio and growth in WhatsApp ads ...

The reason for this shift is simple: data gravity. The core holds the most complete, consistent and authoritative dataset available to the institution. Moving AI decisioning closer to this data ...