The Financial Brand

The Growth Secret of Fast Growing Small and Midsize Banks: Marketing Matters

Higher Marketing Spend Correlates with Better Performance: Small and midsize banks that reported higher marketing spend in 2024 produced stronger growth in loans, revenue and, in some cases, deposits, ...
The Financial Brand

Reliance on Single-Source Performance Data Is Killing Your Bank’s Marketing ROI

In the race for customer growth, financial institutions have put their marketing programs under the microscope for detailed examination. When these campaigns underperform, marketers tend to look in ...
Forbes

B2B Marketing Analytics And Benchmarks In 2025

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...
Traders Magazine

LSEG Partners with Bank of America on Data and Analytics

LSEG and Bank of America today announced a multi year strategic partnership that will make LSEG’s data, analytics and workflow capabilities available across Bank of America’s platforms. The ...
Web CMS

The Predictive Analytics Models Marketing Leaders Should Know

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...
Yahoo Finance

AI in the Marketing Industry Report 2025: Key Trends Include AI-enhanced Customer Journey Mapping, Real-time Analytics, Emotion Recognition & Sentiment Analysis and Visual ...

Dublin, Feb. 06, 2025 (GLOBE NEWSWIRE) -- The "Artificial Intelligence in Marketing Market Report 2025" has been added to ResearchAndMarkets.com's offering. The artificial intelligence in marketing ...