While no players debuted new models, there were plenty of popular sneakers in player-exclusive and general-release colorways.

Shoes are deeply rooted in basketball culture. NBA stars have long donned signature shoes as a way to market themselves, ...

Basketball shoes have evolved significantly since their inception. Initially designed for performance, these shoes have transformed into a fashion statement and a means of personal expression for ...

Shai Gilgeous-Alexander celebrated the culmination of a championship season by taking the court in a special player-exclusive ...

Athlon Sports aims to feature only the best products and services. We may receive compensation for links to products and services on this website. They’re bold. They’re exciting. Some might even call ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander debuted the Converse SHAI 001 'Banner' on NBA Opening Night.

OKC Thunder star Shai Gilgeous-Alexander arguably has the hottest signature sneaker on the market. Here's why.

With the start of a 2025 NBA season this week, it’s once again time to take a look at which player has the best current ...

The first of three versions of the Coca-Cola x Converse Chuck 70 drops tomorrow, October 9, for $110 per pair. Keep an eye on ...

Fans camped out overnight in Oklahoma City for the release of Shai Gilgeous-Alexander's new signature Converse sneakers. The "Shai 001" sneakers are considered to have more hype than previous ...

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...