TrumpRx operationalizes most-favored-nation pricing largely via coupon cards redeemable at pharmacies or through manufacturer ...

GEORGE TOWN, Jan 29 — The severe erosion affecting Penang island’s northern beaches is a complex and ...

Annie Mueller is a columnist, blogger, ghostwriter, copywriter, and author. She has worked for 10+ years as a content strategist for small teams. Brendan is a full-time senior editor of financial ...

Consistent and thoughtful communication is crucial to keep donors engaged, make them feel valued, and lay the groundwork for ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

Health systems rethinking role of in-house pharmacy to improve patient engagement and retain revenue from specialty and refill prescriptions.

Most mail gets tossed, but every so often, a piece earns a second look. That's design with intention, and Summer Gould breaks it down here.

A new study conducted by the Center for Campaign Innovation argues that creative testing isn't a luxury -- it's a necessity.

Trump’s son is on the board of a prescription drug platform that may benefit from the direct-to-patient medicine sales.

To learn more about our editorial approach, explore The Direct Message methodology. In 2024, a curious phenomenon emerged in marketing data: while 85% of businesses increased their overall marketing ...

Agentic AI tools like OpenClaw promise powerful automation, but a single email was enough to hijack my dangerously obedient ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...