The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge ...

Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been ...

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will ...

In addition to being one of the best tight ends in NFL history, Travis Kelce also has a reputation for being a legendary ...

The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut ...

New CEO Jeremy Bloom aims to make X Games bigger and better, tinkering with some new ideas this week and in the future. He ...

The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should ...

With 30 years of weight behind its name, X Games returns Thursday through Saturday for its signature winter event at ...

The X Games have gone through various iterations over the years, and the current format is a long way off from the mixed ski/snowboard cross relays and snowmobile events that took place in the earlier ...

"I think there's probably an opportunity for us to evolve the word 'action' into other things," he says. But first: Aspen ...

The NCAA pushed hard against Jeremy Bloom and his early NIL deal to endorse ski equipment. Perhaps it would like to rethink ...