These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...

According to a 2025 survey by the Exit Planning Institute, 58 percent of Baby Boomer entrepreneurs said they expected to sell their companies within five years. But just 14 percent considered creating ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

Gross domestic product grew at a 4.3 percent annual rate, faster than the previous three months. By Talmon Joseph Smith Consumers spent 3.9 percent more from Nov. 1 to Dec. 21 this year compared with ...

Born in Omaha, Nebraska, Stoy graduated from Drake University with a BSBA in finance and a minor in business law and insurance. A former college athlete and teen development officer at the Boys and ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

Exit strategies allow business owners and investors to sell or transfer ownership of assets or companies. They can use these strategies when seeking to retire, cash out or shift focus to new ventures.

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.