Michaels is piloting a new experiential store format with expanded sewing, party and personalization departments — but a nationwide rollout isn't confirmed yet.

Digital fatigue is prompting a widespread shift from screens to analog experiences like crafts. Michaels is squarely positioned to benefit from that cultural shift.

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Craft stores like Michaels are well prepared for the internet’s microtrend du jour. Whimsy can take many forms: a walk home ...

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