Total revenues for Tencent — a video game company and operator of WeChat messaging service — amounted to RMB167.2B ($23.9B), ...

The makers, miHoYo, have only commented that it was down to "recording arrangements". Voiceover actor Doug Cockle, best known for playing Geralt of Rivia in The Witcher series, says he supports ...

The miHoYo flagship store on TMall will release apparel that draw inspiration from Acheron of Honkai: Star Rail. There will also be a set of keycaps available, using her color scheme and image.

The advertising industry is experiencing unprecedented shifts as technology evolves, consumer behaviors change and global events shape market dynamics. Today, brands must be agile and innovative ...

Jingles have a long history in the advertising industry. The first known radio jingle in the UK – Have You Tried Wheaties? – was launched in 1926. Jingles have since become a major feature of ...

d3sign / Getty Images The term mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablet computers. Companies advertise on these devices ...

Yet another big shift is happening in digital advertising - a few years into retail media’s rise, and experts now expect “commerce media” to supersede retail media in conversations moving ...