With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

Walmart and Tyson Foods will have their logos displayed on each of the 25-yard lines at all Arkansas football games this fall ...

Quarterback Quinn Ewers and the Texas Longhorns celebrated their victory over Michigan on the field and in the locker room.

Bentonville-based Walmart and Springdale-based Tyson Foods will have one logo apiece on the field, at each 25-yard line. The ...

Arkansas partners with Walmart and Tyson, featuring logos on the field during home games in a groundbreaking sponsorship.

Tyson Foods and Walmart logos will make their debut on the field turf at Donald W. Reynolds Razorback Stadium in Fayetteville ...

Each week the Daily Herald will provide five true facts about BYU’s latest football opponent for your enjoyment. This week, ...

The Wolfpack doesn’t feel burdened by expectations. Instead, it’s using last season’s success as positive reinforcement and ...

Alabama A&M University on Monday unveiled a new version of its traditional standing Butch logo, which had been retired years ...

FAYETTEVILLE -- University of Arkansas fans will note the new on-field presence of powerhouse Northwest Arkansas brands Tyson ...

Nebraska becomes the first college program to display on-field corporate logos, marking a new NIL era in sports.

The NCAA has blocked Oklahoma State football from adding a sticker to its football helmets with a QR code that would link ...