USJ basketball star Haylen Ayers has become one of the youngest athletes to sign an NIL deal with New Balance.

Dallas Mavericks rookie Cooper Flagg has unveiled his first player-exclusive New Balance basketball shoe, dropping on October ...

New Balance is adding to its NIL athlete roster. The shoewear brand signed three rising basketball stars to NIL deals. UCLA ...

Dallas Mavericks rookie Cooper Flagg is set to make his NBA debut and will wear a player-exclusive New Balance Hesi Low v2 ...

MAINE, USA — Cooper Flagg will begin his NBA career with his first exclusive sneaker design through New Balance. The company ...

Dallas Mavericks rookie Cooper Flagg has revealed a new development right before he begins his rookie NBA season.

He’s 6-foot-10 and a fan of Stoicism. Meet Caleb Wilson, the touted UNC freshman set to debut in Friday’s exhibition against ...

Fans will be curious to see how the tumultuous moves from the women's college basketball transfer portal window play out this ...

Haylen Ayers, a 17-year-old star player and two-time Miss Basketball winner at USJ, headed up the camp for kids in grades 2nd ...

As the Longhorns get ready to begin their season on November 3, their five-star freshman Aaliayh Crump is already making a ...

After consecutive years of missing the NCAA Tournament, Jerome Tang spent the offseason doing a lot of self-evaluation.

Buyers say these New Balance sneakers are "fire," and right now you can grab them for as much as 54% off at Foot Locker.