Dallas Mavericks rookie Cooper Flagg has unveiled his first player-exclusive New Balance basketball shoe, dropping on October ...

USJ basketball star Haylen Ayers has become one of the youngest athletes to sign an NIL deal with New Balance.

Dallas Mavericks rookie Cooper Flagg is set to make his NBA debut and will wear a player-exclusive New Balance Hesi Low v2 ...

New Balance is adding to its NIL athlete roster. The shoewear brand signed three rising basketball stars to NIL deals. UCLA ...

Thanks to the 2025 NBA Draft, the Dallas Mavericks are equipped to go all-in on their future with number one overall pick Cooper Flagg as the cornerstone of their franchise. He’s already the upcoming ...

New Balance’s $160 Kawhi Leonard sneakers are on sale for just $60. Shoppers say they’re “better than Jordans,” but sizes won’t last long. Athlon Sports aims to feature only the best products and ...

Buyers “love” these clean, classic, retro New Balance 480s, and right now you can grab a pair for a whopping 58% off. Athlon Sports aims to feature only the best products and services. We may receive ...

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Haylen Ayers, a 17-year-old star player and two-time Miss Basketball winner at USJ, headed up the camp for kids in grades 2nd ...