When the World Cup kicks off next month, the two biggest stars in Qatar will be Cristiano Ronaldo and Lionel Messi, the players who have defined the modern era of the world’s most popular sport and ...

Although most may regard Adidas as simply a sportswear and equipment conglomerate the truth is that Adidas, through its various iterations, was the architect of modern sports marketing. It was founder ...

Cristiano Ronaldo had long collected checks from brand deals with Nike, Armani and Castro, it's been his stint at Al Nassar ...

During the major part of his career, Ronaldo has earned fortunes by inking lucrative sponsorship deals with companies such as ...