You don’t want to show certain marketing messages to the wrong audience, as they will be irrelevant and a waste of ad spend. ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Capitalizing on the pre-fight publicity, he has promoted everything from caffeine-infused energy pouches, testosterone ...

Fold new products directly in personalization strategies, leveraging data and AI to serve up new products that are an ideal ...

Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.

A report on the healthiness of products sold by major food companies has found that nearly 7 in 10 products are unhealthy.

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...

The survey found that overall marketing spending is bouncing back to the four-year-high levels notched in Fall 2022, after a ...

As the AI revolution has made its way into Palantir's AIP platform, commercial and government customers appear to be ...

Tide¹ in India, the leading business financial platform for SMEs, has reached a significant milestone two years ahead of its ...

“They get evaluated on the product itself, how well they use the cut, as well as the marketing plan and the presentation that ...