Explore the strategic shift needed in India's e-waste management to tackle environmental and health risks while unlocking ...

Generative AI is a categorical shift. Learn PTC's practical formula to leverage your product data foundation and embedded AI ...

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated ...

• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local ...

Understand the importance of authority in online communities and its impact on trust and consumer behavior today.

Want your product launch to win? Nail the “why,” align your team, disrupt smartly and keep the strategy alive with constant clarity. In Navigating the honeymoon phase of a new product launch, I ...

Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

I have never eaten at a Long John Silver’s restaurant, but I do know the 56-year-old brand has historically specialized in ...

Discover the meaning of disruptive innovation and explore examples like Amazon and Netflix. Learn how it reshapes markets by offering accessible, affordable solutions.

Ferrari N.V. (NYSE/EXM: RACE) (“Ferrari” or the “Company”) today presented, at its Capital Markets Day, the 2030 Strategic Plan and the initiatives that will drive the brand’s ambitions through to the ...

The consumer journey has evolved into an "infinity loop," a circular process that consumers continuously cycle through.

AI bubble about to burst? Nonsense, says Fausto Fleites, who offers best-practice lessons for turning AI concepts into valuable production services.