The agreement will increase BetMGM’s visibility across the Steelers’ media and fan platforms while continuing fan promotions.

When businesses and communities face unpredictable challenges like economic downturns, pandemics, or natural disasters, trust ...

U.S. grocery and restaurant chains are aiming to boost seafood sales by running promotions centered on National Seafood Month ...

Dominica and Barbados signed a tourism promotion partnership to collaborate on multi-destination packages, sustainable ...

Andrew Calangelo has been promoted to senior influencer marketing manager, taking leadership of BibRave’s influencer and ...

The faculty senate determined the public, as well as some students, faculty and staff, “cannot distinguish between Purdue ...

This week's Radio Ink Woman to Watch is Kaitlin Reager, On-Air Personality and Director of Promotions & Marketing for iHeartMedia Nashville.

The promotion paradox: retailers celebrate record-breaking sales days while losing money. The cause is failing to measure ...

The McDonald's Monopoly game returns on Oct. 6 for a limited time. Ever since McDonald's Corp. relaunched its popular Monopoly game this past Monday, customers have likely been sizing up their odds to ...

Retail growth is holding steady. According to the National Retail Federation’s 2025 retail sales forecast, total U.S. retail ...

Share and Cite: Daye, B. and Zhao, F. (2025) The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia. Open Access Library Journal, 12, 1-16.

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...