Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

Weights can also cater to workouts. Perhaps you want a featherlight racing flat for track or a lightweight trainer for speed ...

Behind Puma’s eye-grabbing prototypes lies a calculated strategy that’s pushing running shoe design into new territory ...

PUMA is introducing bold new looks to its acclaimed running shoes with the launch of the PUMA NITRO Running Pack, featuring ...

PUMA took its campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground.

Chunky, comfy, and surprisingly lightweight, Skechers D'Lites are the "don't judge by the size" type of shoe. The thick ...

As part of her new monthly social media column, The Drum’s social media executive Tyarna Agyekum reflects on her time in ...

R NITRO Elite 3' were selected as the "2025 Best Innovative Product' by Time magazine in the United States and were ...

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...

PUMA originally debuted the H-Street in 2003, drawing inspiration from the early 2000s “Harambee” running spike, ...

Introduction: Building Share of Voice Metrics As a Product Manager at one of the largest ad platforms, I built Share of Voice (SOV) metrics and experiences. These tools showed advertisers how often ...

Fashion forward footwear maker PUMA is releasing a new line of sneakers based on a classic silhouette. In the early 2000s, the Harambe running spike became popular because of its low-profile design.