Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

Behind Puma’s eye-grabbing prototypes lies a calculated strategy that’s pushing running shoe design into new territory ...

Time and again, the star goes back to her Barbara Snake-Embossed Stiletto Boots, with their calf-grazing shaft and pointed ...

PUMA is introducing bold new looks to its acclaimed running shoes with the launch of the PUMA NITRO Running Pack, featuring ...

For me, what stood out most about Puma’s story was how this heritage brand continues to remain relevant in culture in 2025 ...

PUMA took its campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground.

German sportswear giant Puma announced on Thursday that it will cut 900 jobs from its corporate workforce worldwide by the ...

Shrinking market share and tepid demand for the brand's shoes and outfits, as well as a sector-wide hit from US tariffs on ...

Matt Cradock takes Puma's Ignite Elevate X Golf Shoe on to the course to find out how it performs in an array of conditions ...

Designed to fuel the brand’s next era of innovation, Puma noted that the new studio is “more than just an office” and serves ...

Competition in the athletic shoe business is pretty serious, but Puma picked an inappropriate time to throw some shade. Not long after Duke freshman Zion Williamson had his Nike shoe blow out on him ...

PUMA has teamed up with Swarovski to celebrate the crystal house’s 130th anniversary, transforming the Motorsport icon into ...