Rihanna’s FENTY has teamed up with PUMA for a football-inspired line that mixes athletic pieces with street style. Ten items ...
When Bella Swan first arrives in Forks, Wash., she’s wearing a plaid short-sleeve shirt over a waffle-textured long-sleeve shirt with low-rise denim. For the first day of school, she opts for that ...
In Q3 2025, Puma implemented measures to strengthen its base for 2026 and beyond, cutting lower-quality wholesale business, ...
The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...
Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve ...
Ronald Reijmers also comes with senior leadership experience at Adidas and Gymshark, and will oversee Puma’s full-price and ...