As FDA scrutiny of drug ads intensifies, new data shows AM/FM radio outperforms TV for brand awareness, recall, and ROI among ...

Radio advertising is a marketing tool employed by many small businesses and large corporations. Radio advertising is typically a lot cheaper than television advertising and can have a similar impact ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

With work-from-home and other COVID-19 considerations keeping people from driving more, it's important to re-assess the value of radio as an advertising choice for small businesses. Even when you ...

The author is managing director, Enterprise Radio Solutions, for Veritone. Radio World invites industry-oriented commentaries and responses. Send to Radio World. The plight of modern radio advertising ...

Google believes its years long effort to diversify into radio advertising may finally be nearing a market turning point. Even top spokesperson CEO Eric Schmidt has taken to touting Audio Ads again.

NEW YORK (Billboard) - Newly released data suggests that the U.S. radio industry could be on track to record its worst annual drop in ad revenue in decades. According to the Radio Advertising Bureau ...

Opinions expressed by Entrepreneur contributors are their own. In a single week, radio reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older, according to Arbitron.

Broadcast radio was the first electronic medium. The first broadcast occurred nearly 100 years ago, when Pittsburgh’s KDKA aired the returns of the 1920 Presidential election. Since then, despite the ...