Jaguar Land Rover, or JLR as it’s now known, is breaking into four sub-brands as part of its new corporate identity. Range Rover, Defender, Discovery, and Jaguar will become their own distinct brands ...

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

Jaguar Land Rover is pushing back the launch of two key electric models amid “surprising” demand for its plug-in hybrids. The announcement comes as the company is seeing strong interest in the first ...

The company is reducing its number of platforms as it aims to go hugely electric by 2030. Jaguar Land Rover is embarking on a massive $19 billion overhaul of its business that will see the company ...

Last month, Jaguar Land Rover announced plans to accelerate their electrification plan and transform their Halewood plant into an all-electric production facility. The automaker also revealed their ...

When Land Rover revealed the new Discovery Sport at the Paris Motor Show, it didn’t just present a new model; it kicked off a whole new era for the British purveyor of sport-utility vehicles. And that ...

More traditionally luxurious than the Defender and more rugged than the Range Rover, the Discovery has a certain in-between appeal within Land Rover's lineup. This fifth-generation Discovery was ...

John Neff is a veteran automotive journalist with over two decades of experience leading major outlets such as Autoblog and Motor1. Beginning his career as Editor-in-Chief of Speed, Style & Sound, he ...

The British 4x4 specialist Land Rover has just announced the special Discovery Anniversary Edition dedicated to the "world's most ingenious full-size seven-seat SUV." That's not all, as there's also a ...