Purple bread sounds like something from a storybook, yet one small counter in Washington turns it into an everyday breakfast.

Ube Jam, also known as Ube Halaya, is the gorgeously purple traditional base for most Ube desserts in the Philippines. It’s ...

There are ice creams that simply taste good. And then there are those that remind you where you come from. Carmen’s Best Ube Halaya belongs to the second category. At first glance, it is another ...

A child-run small business is bringing Filipino-inspired sweet treats to Milwaukee and the Shorewood Farmers Market.

The Department of Agriculture has imposed an indefinite ban on the export of fresh ube to protect our planting materials amid booming global demand. It may have been too late or not enough. An export ...

Chinatown street food tour in Binondo Manila. We went on a huge street food tour of Binondo Manila, trying hopia, lamian, and so much delish Filipino Chinese food in the Philippines. One of the best ...

After getting used to tea and coffee cups turning green with matcha, India may just have to accommodate some purple lattes because ube is the new trendy drink on café menus and your feed. Ube ...

This is how Olegario Paredes Jr., a root crop farmer from Eastern Visayas, describes the rise of ube (purple yam) in global food trends. Ube has been steadily finding its place in the global market in ...

There are so few sources of good news these days. One of them is Alex Eala. Another is ube. Our purple yam has gone global. There are food items and recipes in many countries for everything ube, from ...

As purple yam becomes a global food sensation, the Philippines faces the challenge of how to protect, define, and capitalize on a crop that has become deeply identified with Filipino culture. Ube is ...

The Ube Festival Bay Area is a vibrant celebration of Filipino culture, bringing together food, music, art, and community at the historic Cow Palace. The Purple Takeover will include ube-inspired ...

Amy Espinoza studied the swirl of purple soft serve she'd been eager to try ever since spotting it on Instagram — not in some New York City hot spot, but practically in her backyard at Robin’s ...