Overexposure can backfire, leading audiences to grow frustrated and even resent your brand, writes Keel Comm's Baha Hamadi.

A vast majority of consumers now actively avoid advertising, underlining a growing crisis for brands struggling to convert attention into sales, according to ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Coca-Cola’s Christmas ads evolved from hand-drawn art and crafted animation to digitally produced films and, more recently, ...

Keysight Technologies, Inc. has launched artificial intelligence (AI)-powered Chat and Copilot assistants for its Advanced ...

In a digital – first world, print advertising found a steady footing in 2025. Brands across categories used newspapers to experiment with format and visual story-telling, proving that print still has ...

Artificial intelligence is rapidly changing economies, jobs, and industries. It can improve efficiency, boost productivity, and create new opportunities. According to the London-based research agency ...

And thirty years ago the SNES saw the conclusion of a trilogy that’s now regarded as a genre-defining masterpiece. When Final ...

Coventry City manager Frank Lampard says he is 'very happy' with how Raphael Borges Rodrigues is faring on loan at Wigan ...

As digital marketing becomes increasingly mobile-first, agencies managing high-volume social media or advertising campaigns ...

Some of us dream that our families would look like the ones shown in those cute and warm holiday TV ads — you know the ones ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...