Amazon and Roku will pool audiences tied to their connected-TV services for advertisers under terms of a new partnership ...

Roku and Amazon estimated that their partnership will enable marketers to sell ads to a combined audience of about 80 million ...

Shares of Roku jumped after the company teamed with Amazon.com to give advertisers access to more than 80% of internet-connected TVs in the U.S. The stock was up 7.7% at $80.16 in midday trading.

Is Roku's new deal with Amazon a game changer for streaming ads? Find out how the market reacted and what to watch next.

Shares of Magnite jumped after its business partner Roku signed an advertising deal with Amazon.com that could boost Magnite's volumes. Roku stock was up 6.2% at $18.16 in afternoon trading. Shares ...

JP Morgan analyst maintains Overweight rating on Roku after strategic partnership with Amazon. Platform-level integration ...

Set to roll out by the end of 2025, the partnership allows Amazon's ad platform to serve commercials across top streaming ...

Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in ...

Advertisers win by reaching a larger audience. Consumers win by seeing fewer repeat ads. Amazon and Roku win by taking a step ...

Add Disney to the list of the companies trying to find new ways to broaden broadband for advertisers. The entertainment giant ...

Shares of streaming TV platform Roku (NASDAQ: ROKU) jumped 8.2% in the afternoon session after the company announced an ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under ...