CFO Matthew Friend during the Q4 earnings call said that Nike expects $1 billion in incremental costs from tariffs, which includes about a 100-basis-point hit to gross margins. The company also wants ...

With the 2025-26 NBA season in full swing and Halloween right around the corner, Nike is entering spooky season with ...

Global performance and lifestyle brand Saucony unveiled its latest Saucony SILO collection, a fusion of heritage, luxury, and performance, at Paris Fashion Week in June. The footwear capsule is now ...

We even found markdowns so cheap we were surprised to see them. You can grab this men’s K-Swiss Proto Trainer sneaker for only $45. Just add it to your cart and you’ll see the price drop. These are ...

With the start of a 2025 NBA season this week, it’s once again time to take a look at which player has the best current ...

While no players debuted new models, there were plenty of popular sneakers in player-exclusive and general-release colorways.

Athlon Sports aims to feature only the best products and services. We may receive compensation for links to products and services on this website. They’re bold. They’re exciting. Some might even call ...

Earlier this summer, Charlotte Hornets point guard LaMelo Ball unveiled his fifth signature PUMA basketball shoe during the NBA Summer League. Ball strolled past the court in his all-pink attire and ...

OU women's basketball true freshman guard Aaliyah Chavez has signed an NIL shoe deal with Nike, the company announced on Friday. “The women’s game is on the rise, and Nike and its athletes are a huge ...