HBO's Harry Potter Season 1 officially has an exciting slogan ahead of its release that perfectly celebrates the young wizard ...

Sportswear giant Adidas has filed a lawsuit against popular Australian online fashion brand White Fox Boutique for selling ...

Webster Groves unanimously adopted the official “City of the Arts” slogan, recognizing arts, culture and creativity, with Webster University programs central to the effort.

AI is everywhere, but generic content fails to convert. Here's how smart brands create authentic marketing copy to win ...

Across six decades, designers and corporations sold the home as a route to health, freedom and security. The exhibition raises the harder question of who paid for that dream.

Created decades ago to rein in agencies, the simple creative brief remains the single most effective tool for managing CPG ...

In this episode of Adspeak by ADWEEK, Rebecca Stewart sits down with Ibrahim Khan, global vice president of marketing at Fanta, to explore how Fanta turned Halloween into a global brand moment and ...

A more realistic strategy would identify high-potential tourism corridors and concentrate infrastructure and institutional ...

Jingles and slogans from commercials are meant to be catchy. For Boomers (those born from 1946 to 1964) and Gen Xers (those ...

The Bardstown Road marketing firm is adopting a new identity and office aesthetic after 23 years to reflect its expanded ...

Summary of Key AI Marketing Trends from Yesterday and Today[Today's 3 Major Trends and Key Messages]1. From 'Tool Adoption ...

No cutesy phrase or inspirational rallying cry is going to be the difference for this team as it embarks on a consequential ...