For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

Monday left several Kansas City metro businesses scrambling after their online ordering systems suddenly went dark.

Here are six best practices for smarter segmentation, along with insights from Kim Ficker, a senior account manager at Remerge, which specializes in programmatic in-app retargeting campaigns for some ...

Shorter days and harsh winter weather can put construction projects on hold for days, weeks or long, cold months. But the slow season doesn’t have to mean lost income. Seasonal factors can affect ...

A Western Kentucky University class is working to complete public relations projects free of cost for about 30 area businesses and organizations. Twenty public relations majors, all but one seniors, ...

Jason Bass brings more than 20 years of experience in brand strategy, digital marketing, and creative leadership. As founder of Jason Hunter Design and Pixel Partner Digital, he helps businesses ...

According to the National Retail Federation, holiday sales increased 4% in 2024 to a record $994 billion during November and December alone. That make-or-break moment for the retail industry proves ...

Future-proofing your communications means planning for uncertainty while keeping people at the center. With the right technology, data insights, consistent messaging and accessibility measures in ...

Local events bring more than just excitement. They bring increased foot traffic and consumer activity that boosts local economies and the surrounding businesses.